FLOOR_STORY are designers and manufacturers of beautiful, high-end rugs with an emphasis on craft, colour and design that goes against the grain. Based in Shoreditch, London, the multi-use showroom and studio showcase hand-made rugs with an off-beat design.

Through the championing of young design talent as well as collaborations with established creatives, they have built a varied and distinctive collection. FLOOR_STORY stands alongside a series of in-house designs which are a true celebration of quality, diversity and sustainability with each carrying the GoodWeave certified label. 

They work collaboratively with top design talent, blending traditional craft with pioneering design to create bold, original pieces. FLOOR_STORY develops creative concepts by guiding designers, from all kinds of design mediums who have often never designed rugs before, into the world of rug-making. It is this approach to design which has led to a truly unique edit of rugs and has created the foundation for the award-winning Design House.